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The Glenwood Springs hot springs pool.
Promotional campaign featured blogs, Facebook and Twitter
By Summit Voice
SUMMIT COUNTY — Most Coloradans already know that the hot springs, caves and rafiting make Glenwood Springs an awesome getaway town. Now, thanks to a social media and marketing campaign put together by Rand McNally and USA Today, the rest of the country is in on the secret.
The town last week as tabbed as the most fun town in America in a summer road trip event that included 600 towns.
“We are absolutely thrilled to win the title of Most Fun Town … Glenwood Springs is a town that has always known how to show visitors a great time, and now people all across the country will be able to see what we have to offer and experience it for themselves,” said Lindsey Lewis, VP of tourism marketing for the Glenwood Springs Chamber Resort Association. In addition to media coverage by Rand McNally, USA Today and www.bestoftheroad.com, Glenwood Springs will also receive Best of the Road “Winning Town” road signs to commemorate the designation.
The winners of the inaugural Best of the Road Rally were announced at the Destination Marketing Association International annual convention in New Orleans. Narrowed down from more than 600 submissions, 30 top towns in five categories — Most Beautiful, Most Patriotic, Friendliest, Most Fun, and Best for Food — were selected for review. Five teams of amateur travelers equipped with brand-new Saab vehicles and Rand McNally RVND navigation devices completed a three-week cross-country road trip, for a combined 25,000 miles traveled, visiting the six top towns in their assigned category.
Reviewing Glenwood Springs was the mother-daughter team, TravelingJules and TravelingJoan. The duo had this to say of their adventure, “From wild thrills to relaxing recreation, Glenwood Springs is mountains of fun.”
The ladies spent 4th of July weekend compressing what visitors typically do here over a week into two action-packed days. Highlights included attending the hilarious Glenwood Vaudeville Revue, rafting the Colorado River, exploring caverns and enjoying thrill rides at Glenwood Caverns Adventure Park, including the Alpine Coaster, Soaring Eagle Zip Ride and Giant Canyon Swing. They flew high above Glenwood Springs on a guided trip with Adventure Paragliding, explored Colorado’s back country by ATV with Glenwood Adventure Company, soaked in the Glenwood Hot Springs Pool while watching the fireworks, and pampered themselves with a soothing pedicure at the Spa of the Rockies.
To showcase their journey and share their experiences, TravelingJules and TravelingJoan posted photos, videos and blog posts on ontheroad.bestoftheroad.com, Facebook and Twitter. Watch their Glenwood Springs adventure here. During a presentation of their “traveler’s journals” on July 14 in Los Angeles, the team consulted with the judges panel to determine which town would be crowned the winner in the Most Fun category. Other category finalists include Myrtle Beach, South Carolina; Santa Claus, Indiana; Park City, Utah; Vacaville, California; and Yellow Springs, Ohio.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
